In the enterprise, the user experience needs to be more thoughtfully designed. When I text a friend, everybody is aware of the context. But when it comes to business or commercial messaging, it’s different. Technically the delivery of the messages is the same as in social media.
#BETTERCHAT FOR WHATSAPP PROFESSIONAL#
Marco: No matter what you do, platforms such as Facebook, LinkedIn, Twitter, are gaining more and more traction, and they are all based on short text comments, so it is quite natural that this has created growing demand to adopt chat for professional collaboration and commercial messaging. Marco, do you see B2B or B2C use cases gaining the most traction? Q: That’s an obvious use case, and one I’m sure we’ll see grow. Everything’s time stamped and all of those messages and the various picture data are integrated seamlessly into their back end workflows. They actually text a work order to the contractors, get pictures when the contractor gets to the location, get the signature of the business when they leave, and pictures on the way out. If you’ve got a scheduled A/C repair or you need a carpet replaced, you’ll call Coast and Coast will find the contractors to come out and fix it.īut one of the problems Coast had was that they’ve got thousands of contractors around the country, and they couldn’t get them to open email, so they turned to Chatbox for a messaging solution that would enable a Coast rep to text message those contractors for bids.
Coast serves as an intermediary to help businesses service their various locations. Phil: Our very first installations was B2B, a company here in Seattle called Coast Workplace Solutions. Q: Did Chatbox start with B2B or B2C use cases?
This fall, just as Chatbox concluded a deal with Oracle to bring its new Instant Apps technology - a plug and play development platform to integrate photos, signatures, and other non-text data - into AI-powered Oracle Intelligent Chatbots, I sat down with Gordon and Marco Lafrentz, tyntec’s director of CPaaS solutions, to discuss how new technologies that connect to the evolving cloud communications ecosystem are helping innovators like Gordon change the future of customer experience. Along the way, Gordon started investing in startups, but when he stumbled on the idea of a messaging platform that would bring automated, personalized text messaging at scale to enterprises, he placed his bet on Chatbox, which has now become one of the leading integrated messaging platforms, bringing customer experience to new Gordonish heights.
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